The hemp industry is growing at a rapid pace. In less than two years, the market for CBD and hemp products is already worth billions of dollars. That figure is expected to hit $22 billion by 2020. This is an exciting prospect. However, who stands to benefit from this the most? Well, that answer is simple; mass producers and companies with deep pockets who can capture a huge chunk of the market.
The sad truth is that many small scale players in the industry like farmers and processors will only get crumbs of that billion-dollar pie. And the worst part of this is that some mass producers fill the market with sub-par products. Since these companies often outsource the manufacturing of their products to white label companies abroad, they have no direct control over the quality of the final product. Nonetheless, they continue to reap huge profits yearly.
SunJoined was created in direct response to the state of things. Lamar Wilson, the founder of SunJoined, describes the philosophy behind the network as “potluck capitalism.” Instead of the usual capitalist model where only a few reap the rewards while the majority put in the work, the ‘potluck capitalism’ model sees everyone contribute and benefit equally.
Now, you may be wondering what the hell ‘potluck capitalism’ has to do with SunJoined and the hemp industry. SunJoined is a network of different players in the hemp industry. This includes farmers, processors, manufacturers, and distributors. Most of the members of the SunJoined network are small scale players in the industry. Therefore, they stand to benefit from combining their forces with others. Most of the farms in the SunJoined network are family-owned, and they have been that way for generations. For such establishments, profit is not the only objective – preserving values are also high on the list of priorities. These family-owned farms may have a lot to learn about farming hemp, but they also have a lot of teach about their time-tested practices. It is this sort of combination of ideas that makes SunJoined thrive.
SunJoined does not only educate its farmers and guide them on best practices, but the organization also researches the best hemp strains and provides these farmers with seeds and clones. SunJoined takes things a step further by building lasting ties with processors that these farmers can harness to sell their raw hemp. The processors in the SunJoined network have the option of choosing various strains of hemp grown in different parts of the U.S.
The fact that the SunJoined network is growing at a rapid pace shows that this idea is desperately needed. In just three months after SunJoined was launched in 2019, it already had over 700 members. The network represents thousands of acres of farms across the U.S.
SunJoined does not only sell the idea of ‘potluck capitalism,’ but the organization also practices it. Recently, SunJoined released a Full Spectrum Hemp Oil that is the product of its philosophy. The product was manufactured by harnessing the connections in its network.
Visit https://sunjoined.com to learn more about this organization.